Founding Director of ConnectFutures – a female-led social enterprise founded in 2013 which delivers training and research around disinformation, extremism, anti-racism, hate and violence. She previously worked for over 15 years in the public sector as a senior member in a wide variety of local, national and pan-European policy-orientated policy and management work. She helped develop an operational accredited mentoring programme on behalf of statutory agencies and partners vulnerable to violent extremism during a two-year assignment with West Midlands Police Counter Terrorism Unit.
Zubeda is a Clore Social Fellow (2014/15), an alumni of the IVLP programme (Dept of State, USA) and was invited to the White House Countering Violent Extremism (President Obama) summit in Washington in February 2015 as a result of the specialist work of ConnectFutures in developing community and schools based programmes. She currently sits as an Advisory Board Member on the PREPARE project/EU Horizon 2020, the European Commission’s Radicalisation Awareness Network expert and is on the Board of Governors at Birmingham City University.
She is a regular commentator in the media (BBC, ITV, Newsweek, Channel 4 News and other networks)
She graduated from the University of Manchester with a BA in Politics and Modern History and MA in Middle Eastern Studies.